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The brand has re-launched in over 500 Ulta doors.
August 20, 2013
By: Jamie Matusow
Editor-in-Chief
Jane Cosmetics is partnering with ULTA Beauty. The iconic beauty line has re-launched in over 500 ULTA Beauty doors – and has plans to expand to 65 more stores by the end of October. “We are thrilled to announce this exciting partnership and proud to debut the new line at an established and esteemed retailer like ULTA Beauty,” said Jane Cosmetics Owner/CEO, Lynn Tilton. Tilton continued, “In bringing back the Jane brand, we wanted to provide women access to the most innovative technologies in beauty, the most fashion-forward colors and designs, and the impeccable quality of high-end products to foster her confidence in her look and her choices. More important, the brand carries a message of philanthropy and giving that collectively creates the visual of a thousand blossoms blooming. “ Janet Taake, senior vice president of merchandising, ULTA Beauty, commented: “We are so pleased to add Jane Cosmetics to our selection at ULTA Beauty. We believe that this line of innovative, high-quality products at an affordable price point will be a perfect fit for ULTA Beauty and our customers.” The launch will be supported with public relations and social media activations, in-store and ULTA Beauty catalog advertising, and an online gift-with-purchase promotion, which will release the week of September 9 th.
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